PHL The Hathaway Group
Danny Murawinski | Leveraging AI in Marketing

In this episode of Palm Harbor Local, we delve into the world of marketing, exploring various aspects of the industry and discussing strategies for success. Join us as we take a closer look at how our guest, Danny, found his way into the marketing field and built a successful career. We also explore the importance of converting leads into profitable opportunities for your business, and the significance of fostering relationships within the local small business community.

Additionally, we examine the role of search engine optimization (SEO) in content optimization and the power of leveraging artificial intelligence (AI) in your business.

Finally, we discuss the future of marketing and the exciting possibilities it holds.

Listen to the podcast episode here!

Your company Exit Built is a newer company, right?

Last year started just about a year ago.

Okay. Not your first go around with being a small business owner though, right?

Yeah, I’ve been ever since like, 23 ish. I ran my own businesses. So I come from construction to snowboarding businesses, I ran a cannabis business marketing business in the past, and then now I’m doing a marketing business again.

What do you like about being a business owner?

You control your own destiny. And right. So it’s up to you, there’s it’s got its ups and its downs. But you make your schedule, you find the work, you find the clients, you build the products, you can sell what you want to sell and bring value back into the community. So that’s, that’s kind of the exciting piece is finding gaps that you can then go in and bring a product or service and that betters an entire community.

So I want to start out with Exit Built, let’s talk a little bit about that. And then we’ll kind of dive into kind of your past and like what led you into, being a small business owner, that sort of stuff. But yeah, let’s start with Exit Built. And what do you guys do? 

So Exit Built, we’re a digital marketing firm. We specialize in local website design, as well as SEO for getting businesses to be seen locally. So when you type in the best local podcasts in Palm Harbor, right, and your results show up. So then you can get the traffic in that way. It’s a service really, for any small business and local areas specifically targeting Palm Harbor because that’s where we are. That’s where we’re based. That’s where I live. Yeah. But then also, we’re offering it to Denise in Oldsmar, Tampa, St. Pete, Clearwater, and your Port Richey. So really the Greater Tampa Bay area.

Yeah. Very cool. And so targeting small business owners like is that your, I guess, past experience, like will lead you into just working with that community, that small business community?

Yeah. So in the past, I’ve been an executive and a chief marketing officer for larger firms, and a chief growth officer. And I’ve run hundreds of 1000s if not millions of dollars worth of campaigns over the course of a year. And I’ve also prior to that was in the digital marketing agency space. And one thing that one of the big reasons I came back into this space was unfortunately, there are a lot of companies out there that prey on small businesses, and they offer expensive services typically somewhere between $3000 to $10,000 a month.

Those services don’t have the best interest of the business, they don’t put you on their priority. One of the things we say is, your mission, or your message is our mission. So they don’t really take the time and take a consultative approach that we do, we try to empower the small businesses to not just do the work for them but also educate them as to why this is important and how they can take it in-house.

So after seeing a lot of bad players in the space, I really felt compelled to come in and offer value back into this space. And the last thing I’ll say about small businesses that are really cool is if you help a small business grow, one of the best things to watch is as they grow, and they bring on more employees and they create a bigger footprint in that community uplifts with it’s yes, it’s kind of a fun mission on that front.

That’s super cool. And I, like what you brought up about the expensive services. I feel like real estate has a lot of that as well, where these different marketing companies, or mostly marketing companies are buying and paying for leads, right?

Like me, that’s not cheap. But I get bombarded with messages daily like, hey I’m a referral company. Are you willing to work with us? Or have you thought about this marketing campaign and that sort of stuff? And like, I looked into some of them, and you’re right, like, it’s not, it’s not cheap, they’re charging a lot of money,

And there’s no guaranteed result, right? And that’s something that’s an issue. And more importantly, that is not only as expensive, but oftentimes, these are like cookie-cutter services that they do outside of your industry, they target specific industries because they know that they can get quicker deals.

So now you get 100 leads, but they’re people from a totally different area, that are not interested in buying or they’re not interested in selling. So qualifying those leads to really do that, as running your own thing. And as any small business owner knows, your customer is the best, right? Who you’re targeting and who you’re interested in.

And on the digital space, we call that building a digital avatar. So everything from age what they their interests, things like that, that we build this digital avatar, who they are, and then we build value forward content to bring those leads inward, right?

So it’s less of, I can easily do a lead gen thing where I just send you hundreds of emails, yeah.

Oh, great.

I got the emails, and then nothing happens, right? So making sure that the value propositions there first is what actually brings in those quality leads, it’s not just getting an email and a phone number.

Yeah. And then being able to convert those leads, like whatever business you’re in, that’s one of the most challenging pieces of that, right?  You can get people into that database in your ecosystem. But to have like a process or a system set up to make sure that they actually turn into dollars for you for your company. 

And that’s a good point. I mean, if you look at it, there’s like, the larger market formula basically states that about 3% event and this is true across any in any business.

So 3% are people actually looking to buy your service. Below that you have people that are shopping and that 17% below that are people that are problem aware 20%. So that’s, they recognize that they have something, but they’re not really out shopping it, and then you have the lower half, which is 60% that are problem unaware. And that’s where you can take in unique strategies.

So how do you convert people that don’t even realize that they have a problem for their specific for your specific need?

And that comes through education?  I always say everybody’s like, well, what’s the secret sauce? And the truth is, there isn’t a secret, right? Think about it as true for how you build a relationship with any ally. The first thing that you do is if even if it’s a friendship, what do you do in a friendship, you offer something of value to that person, whether that be helping them in a hard time or they have a need to build a fence or whatever happens to know a great place, you can get materials, or I have a good friend that’s done it for me, I can make a warm introduction. That’s how you build relationships.

And so (the same is) true in the digital space, and what people miss, is they do too much talking about them. And hey, look at me with my product with how great I am. Nobody cares, nobody cares, right? It’s what they care about is, hey, what can you like, what can I benefit from it? Right? Where’s the value to me, and a great example of that, and as soon as I would challenge anybody.

If you’re going to make a $1,000 purchase, which is normally a pretty substantial purchase for just about anybody. Typically what you do before you decide on a particular brand, as you look at the reviews, why? Because we’re looking for an outcome of that purchase, we’re looking for the benefit of that purchase, is the product durable, does it? Does it check all your boxes?

There have there been negative reviews? Are people not happy with the product? Most people look to that benefit area first. And then they convert over. So when you’re putting out digital content, it’s very important that you keep that in mind what’s the benefit? And how do you offer actionable items? So that that person or business or customer can start to apply today and start to see the value of it.

Why do you think business owners missed the boat on that relationship piece and just want to talk about themselves?  Where’s that disconnect there? 

It’s easy. It’s natural. We’re all wired that way to talk about it. And quite frankly, most small business owners are very proud of what they’ve built. Right? And it’s not a discredit to them? I just think that they missed the boat on it because they’re it’s very easy to talk about what you do. What do you offer? How do you offer it?

As opposed to reengineering it what’s the benefit that you would get from even just following my content?

So it’s a mind shift. And it’s something that once business owners pick up on that it’s amazing to watch how the results change.

Yeah, it’s pretty cool. And it’s kind of like having the conversations with around the podcast and everything, all the different business owners that you notice it, like when that business owner understands that and gets that, right?

It makes a big difference in just how they communicate on the podcast to talk about their business. Take us back to the beginning and kind of like, how did you? So I know you were a snowboarder before, what led you into like the small business space and kind of your experience and background there? 

I have to take you back to college. So I got my degree in biology. And I had a scholarship for the research that I was doing, I was dealing in multivariate statistics, which not to bore anybody, but it was very complex mathematical equations and coding and things like that very data-driven. At the same time analysis, like having international publications, I was doing all sorts of stuff there. At the same time that that was happening, I was heading down a Ph.D. path.

I was also a snowboard instructor at the local resort. In tandem with that, I became the most one of the most certified snowboard instructors on the East Coast. Those connections ended up giving me the opportunity to where I had a chance to go work alongside the US Olympic teams and to work with Shaun White’s former coach and other things like that. So I was left with this decision. And what was funny is as soon as I got the invite to come out, it’s called Project Gold camp and became Pro, I got the invites for these things. I had just got a job offer from Merck.

It’s like, (it’s) right there in front of you. So I did what any 20-something would do and I pursued snowboarding close. So in the process of snowboarding, and coaching snowboarding at that level, you’re not just a coach on the mountain, you’re oftentimes a fitness coach, you’re their psychologist, you’re their agent, you’re their manager. And I was helping a lot with social media accounts. And that’s when I kind of got my first taste into the digital marketing space, um, unknowing that I was doing it.

So fast forward to seven surgeries, and not making much money because there’s not much money in the snowboarding industry. And I met my now wife, who you actually hosted on the podcast as well. And we wanted to build a family. And as I was looking at what would take to become the US, they actually US Olympic slopestyle. They work like 300 days out of the year, they travel full time, and they don’t make a ton of money. And oftentimes, they’re not married and don’t have kids just because of how labor-intensive the style

And so I had to make a decision again. And I chose to pursue digital marketing because I had it, I had an understanding of it. And there was a local company called with a position. This was out in Oregon, he was one of the global leaders in PPC management, which is like Google ads, and Facebook ads and things, got a job offer from them as a sales rep, and was with them for about six months. And I really learned all the ins and outs of digital marketing. So I took that kind of scientific background that I had, and I applied it to all the data that’s out there.

And then I took the coaching model that I had because I am a coach at heart. And I kind of built this way of providing the service where I was coaching, how to do it. Yeah. But at the same time, I had this deep knowledge of understanding, the data behind it. So I started my own thing out of that. And I took my first job, I got off Craigslist at like $25 An hour and I was ecstatic.

Australia and all over the country and doing marketing gigs for all sorts of different companies. That’s where we ended up in upstate New York where I was around a campfire and serendipitously just happened to meet a gentleman who owns a government contracting business and we just had a casual conversation.

Hey, what do you do for a living away from this government contract? Back in business, what do you do for a living in this marketing business? And after we got to talking and I explained some of my methods, he was like, can you take that marketing weapon and apply it to recruitment? So I said, Sure. So we ended up signing a contract. And what we were able to produce was, we were bringing about 20 resumes per month, which I later found out that through a recruitment firm would cost upwards of $600,000. And if all of those candidates were hired, it could mean that the company was netting about $10 million in net revenue from those candidates. That company grew from 150 to 1000 people after that point and then exited for a lot of money. And that was really what opened my eyes to the power of digital marketing in the government contracting space.

So now fast forward right to the start of the pandemic, my wife was pregnant with are now two and a half, almost three-year-old. And we are in upstate New York, and the birthing options were terrible. So we started looking for where can we have our child, and she found a breath of life down here in Largo. That’s one of the top-rated places. She’s all into natural birth. So we came down here, specifically, to have our now two-year-old, I had no intention of staying here.

So at that point, I worked with a handful of other government contractors and in a fractional Chief Marketing Officer capacity. And I have already been in communication with a gentleman by the name of Andy Wilson, who is quite professional here in Tampa. And I hit him up and I said, Hey, you’re in the area, and he said, Come out for coffee. So I came to his office for coffee. It was like seven o’clock in the morning. And four hours later, I left, he had about 40 hours, of consulting services and offered me a job as a chief marketing officer for a company he was about to acquire (called) sign analytics.

So I called my wife up on the drive back and I was like, hey, great news. I got some consulting work. And I got this job offer. And she was like, what? So it was kind of too good to pass up. So I took it, and we settled into needing at first 17 RV Resort, we’re still in the RV at this point, When I took over that team, I built a huge team underneath me. We had a pretty big budget, and we crushed it,  all of the stuff that I had learned in the past, I applied. And we were pulling in about one point 20 Organic leads per day, and we had crested just north of a million impressions and 10,000 clicks per month, when we’re all within one year, which is kind of unheard of. And that was all organic. So organic strategies there that I learned were pretty powerful for the business.

So when say organic meaning like there’s no you’re not paying for ads or anything like that. It’s just genuine content. 

Yep, inbound leads. So 80% of all the clicks on Google happen on the first page. So that’s what if that’s why people want to rank on the first page, right? So again, going back to the best podcast-level podcasts on Palm Harbor. You’re the number one pick. And there’s been a new look at the keyword research that says, hey, that particular keyword on our podcast is searched 10,000 times per month.

So if you’re the number one pick on there, you’re likely to get roughly about 1000 clicks per month, just around being on that first page. So that’s the SEO kind of strategy. So after I left PSI, I’m resigning from there to help those guys out about the time that I started, except Bill. And then I became a chief growth officer for another tech company, here called RevStar. And interestingly enough, Ken’s a great guy. And what we were doing there was we were selling Oh, I should have mentioned, Saigon had a SaaS product, a software as a service that we sold directly to government contractors.

So it was a tool that government contractors can use to go win RFPs. So then, after I left there, I went over with Redstar and Redstar. build software for companies. So let’s say that you wanted to create the Donnie Hathaway app, right? These guys would come in and build the app for you. Okay, that’s kind of the services that they did. I ended up around the holidays of this past like Christmas time. My wife is pregnant with our now third. And I kind of had that moment where I was like, What am I doing? I need to get back and do my thing. Instead of like, bouncing around from like, a company doing this consulting work.

And I also realized that I have learned a ton and that space and all of this new AI technology was starting to come out. And I was like, Wait a second. I can use this AI technology. to scale my businesses, and I can provide this at a very low-cost service to local businesses. And finally, give them a real fighting chance of helping them out. And a lot of small businesses don’t have an in-house marketing team and selling to these bigger firms. And I also noticed in the bigger firms space that a lot of people are sinking their teeth deeper into the small businesses, because of the AI stuff coming out.

They were trying to distance the small businesses away from things like Chat GPT and things like that. Because oftentimes, some of those contracts like a $3,000 SEO contract might get you two blog posts per month (crazy). And then they’re doing all the backend stuff, which is like nothing. And a lot of businesses don’t realize that because they just don’t have the tech-savviness to it. So we’re an add forward company. And we literally, not only do we bring the service, but we also teach businesses Actually the Palm Harbor Chamber of Commerce. And I talk about that on June 20. But, that’s when I realized that I need to get back into space. And this is where I can make my big impact and help businesses. What’s more, yes, I’m a for-profit business, and I want to make money. Sure. I want to make money and deliver value that helps other businesses go and make money. So that’s really kind of what long story short, short, long story long.

Yeah, it’s cool. And it’s, it’s such a unique story. So I definitely wanted to dive into that. And kind of let people hear how you’ve like, bounced around and kind of gotten to this into this space where you’re at now.

Why do you think marketing is so expensive and such? It’s kind of it’s either confusing or just difficult for, people to kind of grasp and understand. Why is that?

There’s a learning curve, right? So you are paying for intellectual property. If you’ve never run an ads campaign, there’s a lot that goes into it. It’s not just throwing money at Google, and you’ll rank right, Google will gladly take up your money. And they will give you impressions and clicks all day long and do absolutely nothing for your business. So the science behind how you do that. There’s also the auditing portion of it, where you need to audit both your customer base as well as your competitors on the digital front.

So there are direct competitors, and then there are digital competitors. And the way I like to describe this is let’s say you have a roofing company, a direct competitor would probably be another roofing company service in your area.

A digital competitor could be a hardware store. And they’re pushing shingles or roofing nails or roofing gone. Yeah, they’re in those keywords when we’re looking for the best roof.

You might see the material versus the company, right? So understanding what your digital competition looks like, is a challenge to there’s the digital marketing agency world is huge. I think the last I checked, there are about 65,000 businesses across the world globally and digital marketing. And it’s a growing industry, I think it’s right around.

Don’t quote me on it, but it was north of like 100 billion. And there’s a lot of bad players in the space, a lot of them will retain ownership of your accounts. So for instance, if you had me build you a website, I could build it in my instance, and then license it back out to you. Sure. And then if you decide, oh what, I don’t need your services anymore.

And then I’m like, Oh, well, I’ll sell it to you. Or I’m going to shut it down. Yeah. So there’s a lot of that in the space. I have a client right now that hired a company, that company did a plugin for their website that they own, the company the marketing company owns. And it’s critical functionality to the entire site. So again, sure, take it, we’ll give you the one-off license for our plugin. But on your end, if you want to take it in-house, you have to understand how to develop how to do web development and coding and things of that nature to even make a change on your website. Google ads are the same thing people can manage and within their own ad platform and you don’t retain any ownership so there are a lot of bad players, and not all of them are that way, too. But that was an area that I really wanted to address as we build everything in the customer for the customer.

They own everything. single thing, they cut the contract with us, no problem. They get all their IP

Which makes sense. At the end of the day. It’s about their relationship and the value that you’re providing as a business and I think maybe it’s like marketing is so complex, and there are some of the different ways to go about it, that you have those companies that kind of take advantage and try to like, hold on to that business that way.

And the other point that is they also tend to do things behind a closed curtain. So let’s say you hire my company and let’s say operate a different way.

You’d say, hey, I want to rank for x y&z. Sure. So we do it all on the back end, we don’t tell you how we’re doing it, and it just comes out and you’re making for X, Y, and Z. Well, the reason why they put that curtain up is because if you knew how to do it, then you can be working yourself out of a job.

So they’re trying to figure out ways to ensure that they have attention with their customers. We take the opposite approach, we take a consultative approach. So we actually teach you, as I said, there’s no secret sauce, I want to rank for X, Y, and Z. Okay, Donnie, here’s the keyword research that we’re going to do. Here’s how we did the keyword research, here’s the content that we’re going to push out, here’s how we built the content, you approve it all.

Here’s how we do the back-end SEO work on this, here’s the amount of content we need to put out. All of this stuff is your information. It’s your IP that you get to retain. And the ultimate goal. And it’s funny is it’s so true for most businesses. If you help a business and train a business and build a capability for that business. Even if they take it in-house and they search around themselves. I have clients that come back to me and say, thanks for doing all that, Danny, but honestly, I don’t have the bandwidth, and I don’t want to hire anybody who will just get you to do it.

But now you’re transparent, and the business knows that you’re working in their best interest. And that’s a piece that’s really missing out of the space. Digital marketing agencies all try to hide their secrets. I’m different,  look at my results, look at my results, look at my results. And it’s less of that and more. No, we’re going to get you results. And we’re going to teach you how to get them yourself too.

Yeah. Which is so valuable. And as you said, even though I may not have to do all that, it doesn’t mean that I’m gonna go do it, right? Because that takes time bandwidth, like you said, and energy to implement all that and track all of it. And that makes sure that I’m getting the results that I need.

Yeah, it’s important that you have the education on how it’s done. Because when you do see the results, then you are the thought leader of your business period.

So when you understand at least a high level of how this is functioning behind you. It’s your decision at the end of the day to say actually, I want to go for this, and it helps empower small businesses to become more strategic in their decision-making to make better decisions and data-driven decisions that adjust the system that’s behind it.

Educating small business owners is critical. Yeah. And that’s a piece that, like I said, a lot of businesses just don’t do.

How do you see AI? Obviously, you’re using AI a lot in your business, but it’s still relatively new. Right? How do you see that kind of moving forward? With marketing with small businesses and everything?

Well, let’s just there are subsets of artificial intelligence has been around for a long time. For instance, being able to take a picture with your phone and convert it to a PDF. That uses a portion of AI called Object character recognition that’s been around for 10 years. In the company that I was with the sign-on, we were selling AI, a subset of AI called natural language processing. So AI has been around for a long time, and I was using general AI solutions, even back before Chat GPT ever showed up.

Now that Chat GPT or we were one of the early adopters back in November when it first was released. And the thing about AI is, if you’re not starting to use it in your business every single day, you will get left behind, as just is what it is. It’s here, it’s not going away. You know, is the Terminator Apocalypse coming tomorrow? Probably not. Yeah, so but it’s the adopters that are doing this. Now. It’s just like when Google first came out, I was in my undergrad. And I actually got passed one of my courses, because I was, I was a bit of a problem child and my college, I didn’t do homework.

I feel like I need to memorize all these terms. And I had the first-generation iPod Touch, right? So I could do Google on my iPod. Nice. And I remember one of my professors was like, You need to memorize this. You need to memorize this and like, why do you have Google?

So if you think about, like, all of these technology advancements, there’s always going to be the people that push back on it. And then fast forward five years from now, if you decide that you’re truly not going to use any of this technology, you’re going to be left In the dust. I highly encourage the applications and we post all daily on our page, all the different types of applications that you can do with these generative AIs.

But if you’re a small business owner, you’re already wearing so many hats. why not save time and some of these areas where you’re wearing hats? Or if you are weak in one area, why not use that technology to make you stronger? That’s just it is what it is. We’re here. It’s now it’s great, it’s an exciting time to be a part of it. Yeah, it’s time. I’ve pushed everybody to use it.

Yeah, it is, I like freeze-up bandwidth, like you were saying before even if you don’t use it, if I have an idea. I can’t stuck on something, I just, type it in there. And it spits out five or six bullet points or whatever it is, and, then it frees up my mind to kind of like, go dive deeper into that topic, whatever it is,

I want to do now a great example is, people are one of the ways that calls gonna replace jobs, right? Yeah, if you’re a content writer can it erase you? It’s not, it’s all about how you prompt it. If anything, it’s gonna enhance the creativity of these folks, right? So I mean, writer’s block that you get, like you just mentioned, you can use it to kind of curb that.

So you don’t have to sit for a day to rethink your brain. It’s also when you get into prompting, right? It’s still an art. So I want to compare two different types of wines in a specific area and a specific time and a specific vintage. And I want to compare that with the voice of a young middle 20-year-old and the best foods that should go with it. If you start giving it all this information and then generate content on that. Is it the AI that’s doing that? Or is it the creative piece that empowers you to have it build you that canvas, and then as the creative side, I mean, that it’s not like you’re going to copy and paste every single thing, but you have your canvas that you can then go through and adjust? And now all of a sudden, very informative article on.

The high-end wine takes you a day or less. Yeah, as opposed to taking you a week to do right, because you’re still gonna do the research. It’s just, it’s just doing that for you. Yep. Much faster speed. So. And that’s just one silly example.

What do you see the future of it? Like? How do you see it being used in business going forward?

It’s so even right now I have like all of my departments as different threads inside of Chat GPT. So it’s gonna touch every single aspect of the business, what I see happening is that, just like on cloud services, there’s certain services that you can pull down from the cloud and put it into your own environment.

So I do see here in the near future, that you’re going to be able right now you can tap into an AI to the technology, which those that aren’t familiar, it’s kind of like a wire that you can plug into their system. And I can use your data, right? What I see is that they’re gonna offer licensing where you can take that technology and put it into your own cloud environment with your own data, and it’s in your own house.

So it can do a lot of things like everything from going through all of your emails, and if you’ve been in business for a long time, all of your emails that ever generated revenue, what were the top generating emails, the structure of those who was the customer, all that other stuff you can get into your CRM data? So do you see it becoming this really virtual assistant to assist on all avenues of the different businesses?

And we’re just talking the text portion, the NLP portion of it, that I haven’t even touched on, there’s voice, there’s video, there’s imagery, all of these things. So it’s gonna really just give a huge competitive advantage to a business, even small businesses to just be more productive faster. So adopt it, get it, get it

Don’t make mistakes, the waves are here. Need a paddle into it? Yeah. You can duck dive and the next wave will come and crash.

Well, cool. So I want to end with, when you’re not working or not with your family, or maybe with your family, but what’s one thing that you guys that you really enjoy doing, whether it’s going through a small business or just something you really enjoy doing in this area?

So we go to the beach quite often and I think pretty much the same answer.

After you spend, 12-15 years chasing the worst weather in the world and conditions and rain and sleet and snow and I was always in cold conditions. It’s kind of nice to be in professional summer. So yeah, I like going out to the beach, hanging out with the family. I like going I mean, I’ve also been building my own products as well like technical products, software.

So I really enjoy getting back into that space as kind of like a hobby right now. But it’s, that’s awesome. It’s kind of work-related. But when you own your own business, you are not a nine-to-five employee.

Every time that creativity and I mean, beach and coding right now.

That’s cool. Do you miss the cold weather at all or any aspect of it? 

You know, I do. And one of the things that I missed was just the amazing athletes that I work with, and you’re watching them progress. I’m actually one of my big goals here in the near future is to stand up a nonprofit called Think Cold. And the nature of that, and what I learned in competitive sports, especially in extreme sports, it’s a solo sport. So it’s very similar to entrepreneurship.

When you’re about to go ahead an 80-foot jump and do three flips, three spins, and everything else in the air, right? It’s just like when you’re about to start a business in the sense of, you have to run in, you have to be confident, you’re going to leave the jump at the right angle, you’re gonna throw just the right way. That’s the process, right?

And then as you’re starting to see your success, to be able to spot your landing and land clear, that skill set I’ve noticed is very transcendent over to entrepreneurship. So I want to create a nonprofit where I can give back to the community that gave me so much where I can bring on workshops and things of that nature to help these athletes realize, especially the younger athletes realize that the life skills that they’re learning right now, not just to do a cool trick and get a medal.

But these are skills that they can apply outside of their industry and actually create revenue in their own business.

So that’s the part I’d say that I missed getting back to that side. I took too much from snowboarding when I was in it because it was my career. Now I want to really find a way to get back and that’s the way that I believe I can get back when I was successful.



Stroll through the laid-back streets of the Palm Harbor community with this informative podcast, proudly brought to you by Donnie Hathaway with The Hathaway Group, your trusted guide and local expert in navigating the diverse and ever-changing property landscape of Palm Harbor.

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