Join us as we dive into the world of organization and decluttering with our special guest, Barb Proia, Owner and Professional Home Organizer at You. Organized by Barb. In this episode, we explore the power of organizing your home and life, gaining freedom through decluttering, and the profound impact of order on your inner thoughts. Get ready for an enlightening conversation that will inspire you to create a harmonious living environment.
Throughout the episode, Barb shares her expertise on how to transform your living space and create a sense of peace and productivity. Discover her insights on getting organized, finding freedom in simplicity, and the joy of living in a clutter-free environment.
Learn how Barb started her journey in the professional organizing business and gain valuable insights into her strategies for success. She emphasizes the importance of staying in your lane and being confident in your choices, guiding her clients to achieve their desired outcomes.
Don’t miss this empowering episode of Palm Harbor Local Podcast. Tune in and discover the transformative power of organization, and how it can positively impact your life. Let Barb Proia inspire you to embrace order, declutter your surroundings, and unlock the true potential of your space!
Listen to the podcast episode here!
So Barb Proia joins the podcast today. Thank you for being here. Hey, thank you so much for inviting me. Of course. How’s your day going?
So far, so good. We were just chit-chatting a little bit before that you learn to roll with the punches, and you learn to expect the unexpected and all things are good.
Yes. That’s part of part of life part of being a business owner. Like all of that, right? Absolutely.
So, your business is You.Organized by Barb? Let’s start there. And just like what do you do for people and families? And what do you do there?
I think my most important focus and goal when I’m working with clients is to give them some freedom back in their life, and help them reclaim their space and their sanity so that they can focus on what matters most. So they can take advantage of the beautiful community that we live in. And just to have that freedom to focus on the things that are more important, I found that stuff has a way of controlling us, and our environment has a way of controlling us. So if I can help them learn to manage their environment, and maybe learn a little bit about why they’re in the situation that they’re in, I feel like I’ve been successful with my clients.
I like that I like the word “freedom,” right? Because it’s, I think about, like, my family in our life, like on the weekends and stuff like that, it can be pretty easy to spend the entire weekend doing chores or cleaning, and organizing stuff.
Absolutely. And that’s really not what the weekend is for, right and our home isn’t a storage unit. And I find that so often our home has become a storage unit we’re paying for space that we can’t use. And we really are tied to our home managing it managing all the things and it’s in its flipped, we should be controlling our space, and designing the life that we want to live and instead, our space in our things just start to control us. And that outer order, or the lack of order, in your physical environment seriously impacts your inner peace, your inner thought process, and how can control your feelings. And it spreads beyond just the boundaries of your home or your office or the space that you’re in. It really affects everything we do in our daily lives.
Do you think everybody’s affected? Like in the same way with all the stuff and clutter? And everything? Or so are some people as they can just handle it like that they kind of not thrive in that environment? But like that’s what they’re comfortable in? Or is it just like, unconsciously, maybe it’s affecting them?
I think to some degree, it affects everyone. And again, depending on how you’ve learned to cope with it, depending on what your style is, as well. And there are so many different styles or methods of organization. And so much of that depends on who you are, right how you think what your thought processes are, some people need to see things because if it’s out of sight, out of mind, other people need everything behind a closed door, and the counters clear but before they can really think and process well. So but I do think it affects everyone in some way.
A lot of it is subconscious because our mind is taking in all the things that we see and that physical clutter is also visual clutter, which becomes a mental clutter. I don’t know if you ever have those days where like you’ve just got this constant checklist running in your mind, and you can’t really focus on anything for any particular amount of time because you’re just good at regurgitating this list of things to do and the things you’re seeing all of it. So our mind looks at all the stuff that’s out and sees that as things that have to be managed, whether we’re physically touching them or not.
And it flows over to the family or your co-workers or the people that you’re with too because when you are not feeling in control, or if you’re not able to To focus and make good decisions if you’re short of just going on the fly, because you’re really out of control it affects relationships, it affects your work productivity, it affects so many aspects of your life. And even there are lots of studies right now that really correlate disorganization and clutter with weight gain, being able to manage your weight because of the physical, not only the physical effects the serotonin, and what’s going on in your body, but also, when you’re living in chaos, you can’t really make good decisions about your food or take the time to cook. Or maybe you don’t even have the space in your home, to be able to prepare a meal, you don’t know what you have in your cabinet. So I do think that it affects everyone to one degree or another, but some people a lot more.
I can, I can see that. And I was thinking back to like, last night in like the organization part. And we’ve been our family has been better at. We kind of learned this along the way, like having kids and everything. It’s like, when we plan out our meals for the week, we know exactly what we’re cooking for dinner that night or whatever, and that makes a huge difference. Because I’m not thinking of it throughout the day, like okay, what am I going to make for dinner tonight?
Do I need to go get up and pick up any ingredients from Publix or anything like that? But just having that plan. Like, it makes me feel so much better and prepared for the evening time, which can be chaos with young kids.
For sure. I’m sure we all have that feeling when you walk in the door, things are good until you walk in the door. And then you’re like, oh my gosh, right, I forgot. There’s so much junk on the counter, this has to happen in this has to happen. And so I really tried to focus in a couple of areas with my clients just being real life. And maybe demystifying organization a little bit, we can get really wrapped up in Pinterest, and Instagram, and all of these sort of after photo, worthy homes.
And I just don’t think that’s realistic. And so one of the things that I really want to try to do with my clients who tend to be more women is just giving them permission to live in a real home that our homes don’t have to be that after photo. But if we can create some systems that work for your family, then a house can get messy. I mean, that’s real life with kids, that’s real life with businesses and all that we have going on. But the key is you can get your home back in order quickly.
And it just has some basic systems and I think that releases a lot of pressure for families to just not feel like they’re having to live up to this Instagram, we’re the home that doesn’t really exist, all of that is staged for the most part, for one photo for a photo and, and just be realistic about what works, something different works for every family. And that’s one of the things that I love is that we get in, and we really talk about how you use your space, and then we create something that’s going to flow for your family.
And it’s not the same solution, as the family down the street. And that’s the beauty of it, as I feel like I really get an opportunity to teach along the way and help people see why they might be in this situation and hopefully kind of counteract that for the long term by teaching it as we go and just sort of instead of just putting pretty bins, and decanting things in rainbow order. That’s just not realistic for most families.
That’s pretty cool. I go back to when someone’s buying a home, and I’m helping them kind of through that process. And it’s kind of the same thing. It’s like, okay, where do you guys? Where do you spend most of your time in the home? What’s what room is most important to you to make sure that’s the room that we’re in when you’re looking at homes and stuff that we’re focusing on that to make sure it fits your needs and wants for your lifestyle?
That’s such a great strategy. And that’s everything can’t be done overnight. In a home either. And so we do the same thing, like what is the space is going to make the biggest difference for your family, let’s just hunker down and start there, and figure it out as we go. But so many speak of getting into a situation where you’re thinking about selling your home, and you start thinking about, Oh my gosh, we have 25 years of clutter in the closets and whatnot. It’s such a freeing thing for people to just start disposing of it, donating it, getting it out, and being able to live a little bit free, right? It’s kind of like, oh my gosh, why did we wait so long, to do these remodel, or repaint or whatever it is, now we’re going to turn around and sell the house.
So I really just encourage people to it pays for itself in peace of mind and the freedom that you have to just really start looking at the contents of your home and what you have and what you really use and what the likelihood is that you’re going to use something that’s been shoved away in a closet in a box up in the corner Um, for 20 years, chances are you’re not going to ever touch that again.
Is there like a rule of thumb, like if you if you’re not going to, if you haven’t used this item, or whatever it is, for three months, six months a year, like you should just go out and get rid of it?
I think everybody again is different in how they feel. What I do find is that, as we get in, and we work, the first few sessions are a little tough, because people have a hard time letting go of things because they feel like they paid money for it, or someone gave it to them. And so as we work, I think they see that freedom that it wasn’t so hard, and it actually feels better to have the space than the stuff, right, they see that the potential with the real estate, if you will, in their home. And I really just some things are seasonal, right, you need to hold on to them, but you might only use your Christmas or your Thanksgiving or your special things during the holiday season. But then the key is not holding on to those things in the main space of your home. Right.
So it’s taking up valuable real estate for things that you’re using every day. And that’s part of what we go through when we kind of get into zoning the spaces is that we may need to hold on to things but it may just need to be somewhere else, even though it’s a kitchen item, or a holiday dress or whatever it is, it maybe doesn’t have to be in the main area of your home that you access every day. Because it’s it’s really taking up space that can be used better for something else.
So we just kind of we look at the items and figure out what it is. In my mind, if you haven’t used it in six months or a year, you’re probably not going to use it. If we’re pack unpacking closets and we find boxes and bins with dust on them, it’s pretty good at it, we can pretty much just probably get rid of the whole thing. One of the things that I laugh about with my clients is, if I got if I threw this away or donate it, you wouldn’t even know right? We haven’t known for 10 years, what’s in this box you haven’t reached into it, chances are it doesn’t matter anymore. Let’s open it, let’s not even open it. Because the truth is when we start opening things and holding them, all of a sudden, all those memories and all those things start coming back. And then it’s less likely that we’re going to be able to move it on to where it belongs, whether it’s donated or given to someone or trash when we start holding things again.
Yeah, do it. I think I heard a stat recently about this. And we were talking about this when we first met about the storage units that we have, like outside of our home, right? Is that a US thing? It’s not like people across the world have storage units, right? I think it’s in the US and, more like our area. And if it’s just because people have moved here the number of storage units that have popped up in the last two, or three years is just insane. And like how huge I mean, there’s one right next to us. And it’s massive. like where does that come from? Like? Why is that a thing in the United States that we like stuff, right? We have all this, this opportunity to collect all this stuff, but we don’t even use it.
What’s really interesting if you’re right, and I think it’s more of a US phenomenon around the number of things. I mean, first of all, when you think about European homes Asian they’re smaller to begin with. And so I think that’s part of just they’ve never really had that space. We at UCA, right, we’re moving into bigger and bigger homes, particularly here, I don’t think well, we don’t have basements and all of those things that a lot of people are used to, but we continue to acquire at a rate that is so much greater than what we’re moving out. Right. People like to go back to that one in one hour. Well, that’s really like the foundation because if we keep bringing things in, but never taking things out, it’s no wonder that we’ve got to store and I think that the need to store there’s some logic in that there are certain things that do need to be stored, particularly if people are in transition. But we’re holding on to things because we spent money on that. Right?
We’re so we’re such a consumer-focused society. I mean, now you can’t even open up your phone without somebody telling you that you need this and you need that and I think being able to kind of disconnect yourself from that consumerism and pull back a little bit and think about well, what’s best for our family?
Is it spending money on the things or is it spending money on vacation or as time together, or experiences that we can have versus the thing, particularly when it comes to kids, I think we’ve gotten so caught up in. They need to have every toy, every gadget everything, the reality we’re doing them a disservice, right? When they have so much they’re just like us and overwhelmed and can’t focus. There’s so much more creative when they have fewer things vying for their attention. But I think we’re really caught up and we spent money on it, I might use it sometime. The truth is, what, if you put something in a storage unit, it packed in a box behind 17 other boxes, when the time comes that you need it, you’re probably gonna go out and buy it again because you might not even remember you have it. When it comes to the money that money was gone, the minute you swiped your card, right? Right, right was holding on to something, that is 25 or $50, just in case you might need it, we waste the money’s gone, right? So we might as well at least reclaim this space, and use that in a better and more positive way. But it’s, I think it’s just out of control
Storage units, it really is. And then you’re spending money on the storage unit itself. Right. So then it’s like, okay, well, what if I just got rid of that item? And then a new storage unit?
Absolutely. And there’s, I mean, there are definitely reasons to have them. But I think for sure, now, we’ve adopted this way of life, which is, well, we have more stuff than fits in our home. So we’ll just now rent someplace off-site to store it. Right. And that’s okay. And that’s normal. That’s all here. So I, we don’t have a storage unit we never have, and that’s kind of one of my goals is to just kind of keep calling down. We don’t need to have all of that stuff. I really don’t.
I like the one in one, method of trying to, like, stick to that, as best you can. Obviously, there are some things where you’re just gonna, are different, right, like you’re getting in for the first time or whatever. But so how did you? How did you get started in this business?
Well, it’s a long, windy road, probably like most people in their careers. I have a background in psychology and a master’s degree in labor relations. And they spent a lot of time in corporate America, focusing on organizational design and doing organization-type things with people and companies. And just over time, the business that I was in closed, and I had a great opportunity to be at home with my kids for a while. And the organization has just always been part of my life. And I always knew that I felt better and more in control, I felt calm and I could handle what was coming at me better when my home was tidy.
It wasn’t necessarily that everything was, perfectly labeled, but everything had a spot and a home and a place to go. And that gave me a real sense of peace that I could get things put away. And just, it was one of those things that girlfriends would call and say, hey can you help? Can we figure this out?
And little by little, I just figured what, this is actually a thing. Because not everyone really knows what to do. organization isn’t one of those things that oh, you hear all the time, I wasn’t born with that organization gene. So I need somebody to do it. For me, it’s a learned skill. And it’s a habit more than anything. And so I do feel like I’m teaching it, I’m helping you set your systems up. But I’m also teaching you along the way that if we don’t do if we don’t change habits after we set up your system, you’re going to be right back to where you were when you called me and that’s probably one of the biggest things that I hear from clients is I’ve tried, I’ve tried, I’ve tried that.
So it just really has become something that I feel like I can add significant value for my clients, and just helping them understand how to simplify their space, and how to maintain it. So it’s been a lot of trial and error. Starting a business, there’s different than just doing something as a passion or for fun for friends and family. So it’s been, it’s been a huge learning experience.
But I do feel like it’s something that is needed in our community. I think a lot of people just really don’t know, they think it’s a little bit more complicated, or they think we need to have we need to buy all the stuff in order to be organized, but that’s actually that’s the last part right? We could use whatever we find in your house. And just simplifying it for people demystifying it has really been, I think, an area where I can set myself apart that I’m really just not focused on the aesthetic, the decorative organization, but really the functional organization like all these cute boxes and everything, right, just making sure it’s functional.
Do you what’s like, like starting your business? What was the challenge for you and getting started? Was it hard to commit to saying like, I’m gonna, like, I guess like, take a step back and I’m gonna ask you another question? First, did you ever think about owning a business prior to your company shutting down? Was that ever a goal of yours?
Yes. In a variety of ways, we come from both my husband and I come from a family of entrepreneurs. So both of our families were business owners at some time or another in our growing up in our history. We own a small business as a family, also, my husband came out of corporate America, and we’ve owned a small business for 17 years. So it’s, I feel like it’s in my blood. But it’s scary when you take that step. And then you kind of look back and go, Whoa, okay, I had no idea how much work it was going to be to work on my business, and also work in my business, as a solopreneur, trying to figure out how to do it all. So I think it’s always been part of how we’ve lived our lives is that we love the freedom of having our own business, we work way more than as we were way more than we would if we were working for someone else. But it gives us that freedom. And if we’re going to work hard, we might as well work for ourselves.
And a little bit of control over your time. For sure.
And I think it’s a great thing to show your children to just how to do this and let them let it be their choice. My daughter was, she started a cupcake business when she was in fourth grade. And she’s been doing that. So my kids have gotten a little bit of that entrepreneurial spirit too. And I think that’s really important for them to see that there are alternatives right there. They’re different choices that they can make. But seeing, seeing just the commitment to the family has been really cool to see how they view it, too.
That’s cool. And I think, they pick up on the work that’s involved and the discipline and everything that goes into running a business successfully. So that’s, that’s pretty cool. What’s, what’s been the biggest challenge for you? With the business? I know for myself, it’s like the, like you mentioned it working on your business. And then with the customer and face to face and making sure that money is coming in. Right, like separating and balancing that time schedule for me is always a challenge.
I think, for most people who are doing their passion, you really want to be in your business, right? Because you love what you’re doing. And it’s so rewarding. But at the same time, if you don’t balance that, I think for me, my biggest challenge and also my biggest aha was being okay with what I do. Because what I do is different than a lot of other organizers and staying in my lane and not getting distracted by Will she’s doing that, or They’re doing this or Oh my gosh, I should be doing this, maybe I should add this service and just being able to pull back and go Wait, okay, where I add value is different, right? What they do is great, too, but I’m this, and I’m this to my clients, and I want to be known, I used to get so worried about all my social media isn’t, all these gorgeous photos.
It’s real-life stuff because that’s where I’m at, right? And the messy real life with people. But it’s so easy to see all that shiny things or to assume that someone else is super successful because they’re doing this aspect of it. And so keeping myself focused on what I offer, what is mine, what is my unique offering to my clients, and who is my target audience.
Because not everybody who needs organization is my target audience. And it’s been hard at times to turn clients down. Mostly because that’s not what I do best, instead of thinking of it as another paycheck, but I feel like I can serve my clients so much better, and I’m so much happier when I really stick to who my target audience is and just serve them well. And I and I, it’s been hard because you want to go and do a million other things. You see all this stuff going on and, and being okay. And being confident in that like that’s the hard part right is being confident in the choices and knowing that they’re right for you, even if they’re someone else who does what you do, or similar things is doing something else.
I think that’s it, every business owner can nail that down from the beginning, right? Like have, your target target audience and just be confident and disciplined enough to say like, This is who I’m going to work with. And if they don’t fit what I want to work with or, the mold of my business, then I’m not I’m not gonna work with them, right?
That’s hard, right? When you’re thinking about money paycheck or all of that stuff. I’m I think it’s probably one of the most important things for Small business owners to really know who their target is and, and work to make that customer experience. Phenomenal, right? And make it seamless and simple for them. Because I do believe that the client flow will come from that instead of being all over the place and sort of doing everything. Okay. I really want to do these couple of things, to the best of my ability.
How did you come to that conclusion? How did you find like, your, your target audience? Like, do you think it? Because for me, it was like, who did I work with? Like, the last couple of years? And who did I enjoy working with the most? And then, right, so it took experience and sales to get to that point? Like, can you identify that from the beginning? Or do you think it takes that experience of, running the business to identify that?
For some people, maybe they know, from the start, I didn’t, I just sort of jumped in. And I think that maybe it’s probably the other learning is that if I waited for everything to be perfect, like, I still probably wouldn’t have started, right? Like, you just get that impostor syndrome. And you’re like, Am I really? Like, can I actually do this? And what do people really think, but just jumping in?
And it was trial and error. For me, just like you figure out which of the circumstances, the types of clients, I felt like I was serving them best. And I felt the best. Also, I can do all the things. But I don’t love dealing with paper.
And I finally just came to terms with that, like, that’s not my thing. I know somebody who does, right? And it’s my pleasure to be able to put these people in touch with someone who loves that. And, but it has been trial and error for share and just a narrowing it down. And I’ve had some great coaches along the way to really push me to, get to that point because it is that afraid to leave the money on the table, and being confident enough to know that what you do is valued and that you serve a certain niche. And is excellent in that area versus being okay, and all of the areas, but I wouldn’t have known truly unless I had started doing those and having experiences in different areas and knowing what was the best fit for me and the way I approach. Organization?
I would agree with that. Unless you have like, experience working in a business that’s very similar. And you just you’re just shifting to your, you’re being the business owner. I would agree, I think it’s you have to go through the trial and error of working, with all different types of backgrounds and people and that sort of stuff. And then two, I think you touched on it, like the, you’re happier, and the customers happier, and they have a better experience too.
Absolutely. I mean, we can execute all of it. Right, right. Just that level of commitment to the customer. I mean, I’ve been in a few jobs. So, and I love all my customers were like, well, I can’t really wait for this one to get done because the beauty of being in business for ourselves is we get to feed our souls too, right? Like, that’s part of it for me is that I feed my soul when I’m helping my clients get solutions. And even when I can see that light bulb, going off or just it’s crazy like the two best reviews I’ve ever had were both one sentence, a six-year-old boy said it’s a miracle about his room. And a young mom with three little girls said she changed my life. Those are the things that are why we’re doing what we’re doing. And that’s why I need to stay focused on my target market because I want each of my client experiences to be like that.
I love that. So so one thing I want to touch on to you also help with transitions like moving right so unpacking, packing, that sort of stuff. That’s a big part of it. I mean, in my business, that’s probably the least fun part about buying and selling homes, right, it’s having to pack up all your stuff and move it to another home. So touch on that a little bit.
So I focused primarily on the upfront and I love to get involved with homeowners who are thinking about selling or know that their plan is down the road. A year or so because I can get in and work with them early on to clear everything out of their home quickly which benefits you and benefits them obviously because when they’re showing a home that is spacious, clean, doesn’t have a ton of personal effects in it. It helps everyone and I kind of see myself in between being a real estate professional the stager in the homeowner and being that catalyst because when you’re in the process of buying and selling homes, there are so many decisions that you have to make right there are so many things that are demanding your attention that getting to going through all this stuff, stuffed it, the stuff stuffed in closets and in the garage and things that you haven’t touched for years is really hard, it’s really hard to even just get to that stage
And so if I can come in and support people who are in transition in that way, then we can move, you can move, and everyone can move much more quickly through the process. And the other, it works really well with another segment of my client population, which is a chronically disorganized, or the chronic acquirers who just need help to get the, it’s really hard for them to make the decision to extend 1000s of decisions, in a day that we already make, then you throw on top of that, and it’s just overload, it’s too much.
And so it works well, because most of the people who are in transition like that have been in their homes for quite a long time, there’s a lot of sentimental attachment to the things that are there, even if they don’t even know what it is. And so I can help them process through it at the same time, get it out, get the home looking great. But also, then we don’t need to worry about packing up and moving all this stuff that’s just gonna go in a box in a closet in a garage, in the new space. I had a client last year, an older lady, and once we unpacked everything, we had about 17 boxes that still needed to be donated. And it was really a traumatic time for her because she didn’t have a ton of cash and just that I paid for all this stuff to be packed, and moved. And then you came in to help me unpack and now we’re moving it out again, some of it is just very practical, moving is the one opportunity, you have to start fresh. And so if I can help him that way, I don’t pack homes for moving, I will do some light packing and prep, and help the client kind of coach them through the process. And then we unpack if we need that. But I feel like my best. The best way that I can help people in transition is to really help them process things before they even make the move.
I think that’s a big part of it. And like when it comes time to sell I’m thinking back as a couple of showings went on this week. And one home had a lot of stuff, right, it was a great space, like if you could see past all the stuff like nice floors, and updated kitchen and everything. But they just had so much stuff. And it just felt dark and cramped, like when you walked in that space. And then we went on another one, there was a complete opposite right there. It was open, it was bright and light, lots of natural light, and they didn’t have a lot of clutter, and a lot of stuff. And the buyers like picked up on that they’re like, as soon as you walk in, you’re like, oh, wow, this is the space, right?
Think about it why wait till your movie is it changes the way you feel in your own home too? Right? But it is it’s so true when there when you don’t have stuff on every surface when the when you open up a pantry or a linen closet and you see open space, it doesn’t have to, again, be Pinterest perfect, but there’s some organization that potential homeowner sees, oh, there’s room in the closet. There’s space here, and I think the natural thought process is if they see a lot of clutter, whether or not this is true, they assume that it also might not be super clean, right? Because clutter attracts dust and all kinds of stuff too. And you back corners and I think it’s just really important to do but if you’re going to wait, why wait? Give yourself the benefit of living and clutter-free space.
And then there’s some doubt from the buyer to like, oh, can they? Are they? Can they move out in time? Can they put all this stuff out of here? I’ve had that before. Yeah, super valuable, super valuable for what you do. What? So I like to wrap up this question it whether you’re not working or not how we’re helping people like organize their lives? What is it what is one thing, one business that you’d like to visit, or one place that you’d like to visit in our area? That kind of feeds your soul?
Well, I have to give you more than one but so I love and I think again that freedom, I love to hit that honeymoon that hit honeymoon island during the week when you’re kind of by myself and I can read or just spend a couple of hours. It’s a great thinking place I’ll bring my notebook and just sit and brainstorm for my business. So that’s my personal thing. We love Fireside Pizza in Palm Harbor.
So those are kind of our those are our favorite hangout places to all the great spots you have on Honeymoon Island? Do you have like one spot that you go to every single time when you bounce around? You usually do. It’s a habit. I’m a creature of habit. Because that’s that’s my whole hang, right? It’s all about habits and it just feels good to go sit even if I can just grab an hour. Yes. Really it’s rejuvenated me.
Yeah, I would agree. I think like I do. One thing I do here is like, if I in the office, like all day, I’ll take a, an hour break to get outside and just go sit by the water somewhere. It’s like, it just changes your whole mood.
I can’t even explain it. Right. It’s the sun, the salt, the smells, all of the things that wave it just there’s something about it. We’re so blessed to be for sure. For sure. So many people just don’t take advantage of what we have.
Absolutely. Well, Bob, thank you so much for being here. We’ll link all your links up. We’ll put that in the description below for people to check out if they’re interested in reaching out to you. So thank you.
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