If you’ve ever struggled to stay consistent with your health goals, you’re not alone—and Nick Nicholas knows it. As the founder of Naturally Driven Fitness, Nick has spent nearly a decade building a business that doesn’t just offer workouts, but an entire lifestyle transformation. Based in Palm Harbor, his approach goes far beyond the gym, and in this episode of Palm Harbor Local, he shares how.
From Football to Founder
Nick’s fitness journey began at just 14 years old, lifting weights for high school football. That early love for strength training turned into a lifelong passion—and eventually, a career. After years of working as a trainer and learning the ins and outs of the gym industry, Nick realized something critical was missing.
“Personal training is great, but there’s way more that people need to succeed. I wanted to solve all their problems.”
And that’s exactly what he did. From workouts and meal planning to accountability coaching, supplements, and even meal prep partners—Nick has built a one-stop shop for health and fitness in Palm Harbor.
Solving the Supplement Puzzle
Nick’s background includes managing a GNC, and he doesn’t hold back when it comes to calling out shady practices in the supplement world.
“They’ll put the right ingredients on the label, but not enough of them to make a difference. It’s all about margins.”
His go-to? Clean, third-party tested brands like Unmatched, which prioritize effective dosages and leave out artificial ingredients. He also breaks down what supplements actually help most people—from creatine HCL and whey isolate to cluster dextrin for sustained energy.
Time, Mindset, and the 75 Hard Effect
Running a business, training clients, raising a family—Nick’s plate is full. But he’s not buying the “I don’t have time” excuse. In fact, he’s living proof that discipline and efficiency win every time.
“I’ve got three kids and I’m doing 75 Hard. That’s two workouts a day. If I can do it, so can you.”
He shares how the popular mental toughness program, 75 Hard, reshaped his mindset and helped him unlock a new level of productivity. Nick even blocks every part of his day—down to meals and reading time.
Not Just Training—Transforming Lives
Nick’s philosophy is simple: he doesn’t sell workouts, he sells transformation. Every new client gets a full body assessment, custom nutrition plan, macro tracking guidance, and the support they need to stick with it.
“Everyone says they want to lose weight, but I only work with people who are actually ready to do what it takes.”
And it’s working. Clients are seeing not just physical changes, but improvements in mood, energy, focus, and overall lifestyle.
Final Thoughts: Go After It
Whether you’re a fitness newbie or a seasoned athlete, Nick’s message is clear—stop waiting for the perfect time, and just start.
“We don’t know when our time is up. I want to go after my goals now—no excuses.”
Want to transform your life? It starts with taking that first step.
📞 Book a free consultation at naturallydrivenfitness.com
